Learn How to do Email Marketing

During the course of years of working on email marketing strategies and implementation, I’ve come up with a specific methodology of planing, executing and maintaining a proper email marketing cycle. The method consists of 9 steps from out which the first 3 are fundamental for the basis of an email marketing strategy and the subsequent 6 are settled in a circle allowing you to enter into the next iteration of your strategy, thus improving it.

 
Sync: Third of the 9 Steps of Email Marketing

Sync: Third of the 9 Steps of Email Marketing

Sync the Goals and the Flow Okay, so now you know WHERE you can fit email communication in order to achieve your GOALS. It’s time to plan HOW to synchronize those two, and there are some tools for that. We’ll start from the Flow part and define types of messages you’re to start sending. Triggered messages

Understand: Second of the 9 Steps of Email Marketing

Understand: Second of the 9 Steps of Email Marketing

The Flow Better understanding of the current flow in which a product is reaching users is a main point to integrate into steps of email marketing. You already have at least a couple of channels where your consumers/customers/prospects come from: whether the users are shopping online, interacting with your customer support, engaging with your app

Identify: First of the 9 Steps of Email Marketing

Identify: First of the 9 Steps of Email Marketing

Okay, so you’re ready to start emailing? Right, my bad… let’s try that anew. Okay, so you’re ready to start planing your email marketing? Great, you’re just at the point where you need to realize WHY you want to do email. Well, yeah, I know it’s for money or fame, or both, but from a marketing